Founder funding guides

The non-dilutive funding playbook for founders.

Plain-English breakdowns of the grants, R&D tax credits and innovation funding most founders never claim — what they pay, who qualifies, and how to win them. Updated as schemes change.

R&D credits

R&D tax credits, explained for founders who hate tax

If you write code, run experiments or build hardware, the government likely owes you money back. Here's how the UK, US and Singapore schemes actually work.

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UK grants

Innovate UK Smart Grants: how to actually win one

Up to £500k, non-dilutive. The application kills most founders on scope and impact. What assessors score, and the mistakes that sink good projects.

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Strategy

Non-dilutive vs equity: the money that doesn't cost you your company

Every £100k of grant funding is £100k you don't raise on a 20% dilution. The maths most early founders skip — and when grants beat a round.

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Tool

Find what your startup qualifies for in 60 seconds

Skip the reading — answer five questions and see the grants, credits and schemes matched to your stage, sector and region.

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Common questions

Non-dilutive funding, straight answers.

What is non-dilutive funding?

Money you raise without giving up equity or control — grants, R&D tax credits, innovation competitions, venture debt and soft loans. Unlike a funding round, you keep 100% of your company.

Can a pre-revenue startup get grants?

Yes. Many of the largest schemes — Innovate UK Smart Grants, US SBIR/STTR, Startup SG Tech — fund early R&D before you have revenue. Eligibility is based on innovation and stage, not turnover.

How much non-dilutive funding can a startup realistically claim?

It depends on region, sector and R&D activity, but a UK deep-tech startup can stack a Smart Grant (up to £500k) with R&D tax relief, often reaching six figures a year without raising a round.

Do I need a grant consultant?

Not to start. Consultants typically charge a success fee of 5–25% of funds won. Plutus surfaces what you qualify for and drafts the application, so you only bring in help where it genuinely moves the odds.

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